Face of Yours: Class of 2018
768 days ago
15/08/2018back to blog
What is our Face of Yours competition?
Last September 1500 people applied to be the next Face of Yours. We saw entries from a diverse spectrum of women, each with their own unique story, and a unanimous passion for Yours Clothing. We then asked the public to vote for their favourites, choosing 12 women to represent the brand and model our upcoming trends.
With no previous modelling experience, our winners bravely stepped in front of the camera to produce a series of stunning campaign images for the Yours Clothing website. Bringing beauty and individuality to the set, this extraordinary group of women shared inspirational stories, talked body confidence and made their unique mark on the campaign.
Each of our Face of Yours models are individual to their own set of experiences, as well as their own personal style. While the women vary in body shape, age, ethnicity and disability, something that they all have in common is their love of fashion and self-expression. The Face of Yours campaign highlights that when fashion is representative, it can bring people together and unify them, making individuals feel included and empowered.
Face of Yours is so much more than a competition. This campaign represents our customers, as they represent us.
Want to know more about the Face of Yours featured trends?
The Face of Yours winners were shot wearing our key transitional trends. Opening with soft tones of blush and khaki, transitioning to a sharp mono and cobalt contrast, and closing with a tangy berry palette, this collection offers chic going-out looks and low-key staples.
Styled according to their own personal tastes and preferences, each woman was given an outfit that made her feel comfortable and confident. We love seeing our customers wear our clothing and couldn’t be happier with how the shoot turned out! Here’s a sneak peak:
To join in with the campaign, and show us how you style Yours Clothing, use the hashtag #YOUAREYOURS on social media.
You can shop the Face of Yours campaign here.