Fashion Imitating Life


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Hi everyone,

Welcome to the ‘Yours Clothing’ weblog. Here at yours we’re committed to keeping up to date with what’s hot in fashion and that’s where I come in….my name’s Harriet and from here on in, I will be updating this blog every week giving you up-to-date fashion news, views and a chance to have your say! This week I’ve been investigating how the media is influencing the direction of fashion, and in particular the long-overdue increase in plus-size recognition!

For many years plus-size fashion seemed to begin and end with unimaginative manufacturers producing shapeless garments which were clearly aimed at customers who wanted to hide their true shape and blend in to the background instead of celebrating their curves or making any kind of fashion statement. Plus size clothing was largely functional, fairly plain and let’s face it, pretty dull! I believe however that we are now entering something of a plus-size revolution. Women are tired of feeling under pressure to conform to the ‘size zero’ ideals we see plastered across the cover of dozens of weekly magazines. We are all beginning to become more confident in our own skin and we see this reflected not only in the fashion industry but also in the media with pop music and television also promoting the fuller figure.

Mika for example, the ‘Brit Award’ winning singer-songwriter soared into the UK top ten singles chart in July 2007 with his hit single ‘Big Girl (You are Beautiful)’ which celebrated girls with “curves in all the right places”. He claims that he was influenced by growing up and seeing the discrimination suffered by his mother who was a fuller-figured woman. Another prime example is that of Beth Ditto, the lead-singer of American based band, ‘The Gossip’. In November 2006, NME magazine voted Beth the coolest person in rock in their annual ‘Cool List’. One year later it was the ‘Sexiest Woman of the Year’ that Beth was nominated for at the NME awards. It begs the question whether a woman with Beth’s figure would have been nominated in such a category five years ago or whether our attitudes to what’s sexy and what’s cool is changing. I for one feel that it’s the latter.

Perhaps the greatest proof of this change in attitude is the story of Chloe Marshall, who this year has become the first plus-size candidate to reach the finals of ‘Miss England’. In March, Chloe triumphed over seven other girls to be crowned Miss Surrey 2008 and this week she will represent all fuller-figured girls across the country in the national finals. We’re sure you’ll join in us in wishing her the very best of luck!

So, the music industry is beginning to realize that promoting a healthy body image and not conforming to the typical ‘pop star’ figure is in fact what music fans want and the judges of the country’s largest beauty pageant have recognized the same. It doesn’t end there however…television producers have similarly started to give more air time to fashion, make-over and body image programs that do not try and change the shape of their real-life models but rather their attitudes as to what is attractive. Channel 4 have allowed their fashion expert Gok Wan to show women “How to Look Good Naked” by boosting their confidence and showing them how to dress for their body shape. Similarly ITV’s Trinny and Susannah “Undress the Nation” in order to prove that we are not all shaped in the same way nor should we be. They also tackle the issue of plus size fashion and the lack of high-street retailers who produce stylish, modern outfits.

That is until now! Having taken on board the influences that surround us in the media every day, we at ‘Yours Clothing’ have listened to you and we have created affordable, fashion led products which join in in celebrating real, curvy women with a strong sense of style and a desire to keep up with high-street trends. Every week, as well as discussing the latest fashion news, I will be selecting a few items which I feel demonstrate our brand and also reflect what’s big in fashion right now!

So, this week my Favorite Fashion Fixes are:

Pink & Cream Floral Patterned Short Sleeve Top
1. Floral Short-Sleeve Halter-Neck Top
This gorgeous pink and white flower-patterned top comes complete with a built in halter-neck vest with matching beads to add a real touch of summer style without compromising on comfort or adding any extra layers which maintains a smooth silhouette. Furthermore, at just £15 I think it’s a bargain! An absolute holiday must-have.
Medium Wash Crop Denim Jacket
2.Cropped Denim Jacket
While we continue to struggle with what to wear in the showery weather, this denim jacket offers the perfect solution, with a flattering cropped shape and ¾ length sleeves, its not to bulky or heavy and easy to slip on when the sun goes in. I love the cute military style buttons on the shoulders too…right on trend this season!
Red Deep Frill Gypsy Top
3.Red Gypsy Top
This top combines this season’s must-have style of ruffles with a really flattering neck-line, it skims the top of the shoulders while still covering the sometimes troublesome top of the arm area. In this hot vibrant colour it’s sure to get you noticed but for the more demur customer, it also comes in classic black and crisp white.

Article by Harriet